The new age of converged, interactive, and social media has ushered in new rules governing objectivity and detachment on the part of reporters. Old ways are being replaced by immersive, collaborative, and intimate news coverage. Purists are offended, criticizing reporters for becoming too intimate with their stories, displaying their emotions on air, in print, or online. But audiences tend to respond positively when journalists act like “real people” when reporting on difficult stories. The lines, however, are blurring between information, advocacy, and opinion, between honest emotion and showmanship.